Revitalise 'Brand Britain', says CBI

05 Jun 2024

Revitalising 'Brand Britain' in its first 100 days in office should be a priority for the party that wins the General Election, says the Confederation of British Industry (CBI).

In its Business Manifesto, the business group has mapped out the steps it says the next government can take to redefine the UK's growth trajectory.

The CBI says the next government will need to improve the pitch for private investment with a plan for sustainable growth.

Its key recommendations include a cutting-edge trade and investment strategy and unlocking the power of the UK regions.

Rain Newton-Smith, Director General of the CBI, said: 'A new government of whatever colour provides an opportunity to shift gear and prioritise the long-term decisions that can deliver a decade of sustainable growth.

'Top of the in-tray should be sharpening the investor pitch for 'Brand Britain' – ensuring we are at the very top of the league table when it comes to investment. At the same time, a focus on building momentum behind the 'big three' enablers across tax, planning and the labour market within the first 100 days can give firms a clear flightpath for growth.

'We want to see a new government deliver a bold pitch to investors across the globe, restore the UK's competitiveness, and double down on our climate commitments and opportunities.'